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Over the past decade, psychologists have been studying why so many people do this. As it turns out, our brains have glitches that can make it difficult to remember that wrong facts are wrong. And trying to debunk misinformation can often backfire and entrench that misinformation stronger. The problem is even worse for emotionally charged political topics — like vaccines and global warming.
So how can you actually change someone's mind? I spoke to Stephan Lewandowsky, a psychologist at the University of Bristol and co-author of The Debunking Handbook, to find out:
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